Food is an essential part of a traveler’s spending budget, and The Joi Factory will initially tap into that pool by supporting Christina’s locations with convenient, healthy and compelling food and beverage options. At the same time, we will take care to produce the same socially oriented hospitality experiences that have made Christina’s so successful. Eventually, we will be able to deliver the experience and our products directly to the consumer with technology driven initiatives. The Joi Factory plans to provide dining – out options, catering services, pre-packaged meals and retailing in various locations across Vietnam, supported and enabled by technology driven initiatives.
Team Christina’s consists of world travellers, Vietnamese returnees, and local graduates, citizens, and entrepreneurs from all different backgrounds. We believe that in order to best understand and anticipate the needs of our guests, our team needs to reflect the diversity of our guests as much as possible.